Many people say that e-mail marketing is obsolete, and that it has been replaced by other online marketing campaigns.
This is simply untrue. Although social interaction is undoubtedly very popular, it cannot, however, make email marketing obsolete, and the reason is that emails offer people security and privacy.
As much as we enjoy social media, and their features, the fact is that we still expect to get our emails regularly. This is why email marketing will never disappear, and why dedicated business leaders should still take this form of online marketing seriously. So if you want to make your emails competitive, here are 5 tips to help you along the way.
1. Make Each Email Only About One Offer
Most people ignore advertising that includes multiple offers in their emails. It makes them feel like they're looking at the weekly grocery store ads. The value behind using one offer per email is that it makes everything more professional and targeted. It also makes each product or service feel and look unique, which increases its value to the buyer.
2. Include Multiple Links Throughout the Email to the Offer
Keep your email short, but use a lot of links. People don't like reading, and most of them will scan their way to the most important portions of your email, which usually are the links. By clicking on the links, they can be directed to a landing page or website to learn more of what you want them to know or buy. Your email simply introduces them to those details.
3. Make Sure Your Emails Are Mobile Friendly
These days, a lot of people tend to open their emails while they're on the go, so it is imperative that your emails as mobile friendly as possible. In other words, keep them short and straight to the point. People who read their emails through their smart phones or other devices normally spend a few minutes scanning through email (unless it's really important), so make sure that your email contents can be read in the same amount of time.
4. Post Your Writings To Various Article Banks & Social Platforms
Whenever you attach links to your emails, make sure that they direct to a relevant and insightful article or website that will offer your reader some valuable information or advice. This is why you should always take the time to submit well-written materials on article banks or social media sites whenever you get the chance. This way, you'll always have something new to offer to your readers whenever you send them emails, and they'll admire you for it.
5. Segment Your Email List
People don't like reading large chunks of texts, so be sure to break up your email into paragraphs that consist of 2 to 3 lines each, or use bullet points. This way, your readers will have an easier time reading your emails, which in turn will make them more likely to read your content in their entirety.
As you can see, email usage is as important today as ever. By following these tips, you will build a powerful following. Do you have a tip you can share with our readers?
Get more career and business advice from Sylvia via her blog sylviabrowder.com as well as nawomenrise.com!