With tight marketing constraints, many small business owners seek innovative ways to market. For a boost in your marketing strategy, try these 5 innovative guerrilla marketing tactics.
Everybody uses sticky notes. It’s a must have product for individuals and business owners alike. Sticky notes are simple, yet a very inexpensive and an effective marketing tool.
Consider leaving packs of your customized sticky note pads in random places, such as your local libraries, coffee shops, car dealerships, doctor offices and Chamber of Commerce.
Remember how fun it was as children to draw in the driveway, on the sidewalk chalkboard? Well, here’s your chance to be a ‘kid at heart’ and use colorful chalk to advertise upcoming promotions.
How? Well, ask many business owners of coffee shops, restaurants or small stores who put chalkboard signs in front of their establishments to promote daily specials. Take it a step further; draw your daily specials on the sidewalk.
There is nothing like a pen with a good quality tip and ink. To top it off, your company’s name and contact information embedded is golden.
Chances are, you’ve handed out your branded pen at a conference, tradeshow or at a networking event. Well, make it a habit or leaving your branded pens at banks, grocery stores or insurance offices, etc. Eventually, it can get in the right hand, i.e., potential customer.
Read much? Many people patronize their local libraries. One of the most used items is a placeholder for a book you are reading. Why not donate your branded bookmarks to a local library or two? Better yet, stick them in books relating to your industry.
For instance, if you are a plumber, your branded bookmark would be eye catching for people seeking ‘DIY’ or ‘How To’ plumbing books; or a marketing coach might insert a branded bookmark in business related books.
Business cards are the single most important marketing tool for ALL business owners. Hand out your business cards at networking events, trade shows or when you running errands and meet a potential client.
Side note, make sure your business cards are free of handwritten changes, such as an old number crossed out and written in ink. Your business cards are a reflection of you, so make sure they are clean and professional.
The next time you are at a restaurant, leave a business card with your tip; or visit your local UPS Store, grocery store, library or other places with a public bulletin board and add yours among the many others; or drop it in a contest fish bowl asking for business cards.
As you can see, there are many innovative and fun ways to get the word out about your business. Have you used this style of promoting your business? Share your results!