List building is an extremely important aspect of all businesses marketing activities.
To be frank, if building an email list is not apart of your overall marketing strategy, you’re making a HUGE mistake! So if you want to learn about list building then here are 5 tips to help you out.
1. Make Sure You Have a Good Autoresponder
In creating a list building campaign, the first thing you will need is an Autoresponder. The purpose of this service is to automatically respond to any emails sent to your site with prerecorded messages designed to answer different queries, which means that you won't have to respond to every email sent to your site unless you choose to do so.
Several good examples of Autoresponders include:
2. Create a Stand Alone Opt-in Page
After you have your Autoresponder, you will need to create a dedicated Opt-in page for your site. Opt-in pages are designed to guide your visitors, step by step, on how they can become a part your email list.
3. Create a Free Offer
If you want people to become part of your list, then you will need to give them a few incentives to do so. The easiest and most common way of doing this is by giving them a free offer. A couple of good examples include free eBooks (if you're offering consultancy services) and free software trials (if you are selling online software).
The idea behind a free offer is that you are basically baiting your audience to become part of your list. What's great about these offers, though, is that they are easy to do, and most people love them.
4. Sell Visitors On Why They Should Join Your List
Aside from giving your audience a free offer, you should also take the time to sell them on the idea that being part of your list will serve their best interests. For example, let's say that you're an investment consultant. You can convince your audience that if they become part of your email list, then you will occasionally provide them with free advice on how to buy and sell stocks. If you can convince them that you have something great to offer, then your audience is more likely to sign up to your mailing list.
5. Find Ways to Bring Traffic to your Offer
Finally, you will need to make sure that a significant amount of traffic sees what you have to offer. This process requires quite a bit of SEO as well as a little social networking. Basically, it involves announcing to the Internet that you have something free to offer.
In conclusion, list building is a professional way of conducting email marketing, and without it you're just sending out spam. Most people, of course, don't like spam, which is why you should always make them part of your email list before you can start sending them emails. Now that you’ve got the right tools and have started building a list, you are on your way.
Get more career and business advice from Sylvia via her blog sylviabrowder.com as well as nawomenrise.com!