In the sales process, two things are essentials, knowing your prospect and forming relationships.
Social media can aide you achieve the above goals. Below is a breakdown of how to use social media platforms to increase your sales.
Join An Online Community and Create A Lasting Persona
You must familiarize yourself with social networking sites. This requires you to have an online profile on major networking sites. The look you are going for here is amiable. People should want to trust and connect with you so your profile needs a trustworthy and likable “face”. Half the battle is getting social media users to like you. If you win this battle, people will want to do business with you. You need to be acquainted with the norms and language used in social media marketing so you simply have to join social platforms.
Ho Do You Connect With Prospects?
Each social media site is great for certain marketing activities. For example, Facebook is currently the best place for an "all-out sales pitch" to the consumers. Twitter can be used as support for your other efforts on other social sites. LinkedIn appeals to the more formal “business to business” type of sales pitch. Use the multifaceted nature of these sites to display the different images of your online profile. Jump on the blogs, forums, chat rooms to find out where your target market is at and to get more information from your (soon-to-be) customers.
Connect With Community That Matters
You know where to go, you know how to use the site, the next step is to connect with the people. You should follow, friend, like, comment, #tag, tweet, or @mention different people on the different sites who are involved or interested in your niche market. The more connections you make, the better off you will be. By engaging them, you create a back and forth conversation that will lead to the growth of your network. If you are interested in them, they are bound to be interested in you.
Leads Are Good... Relationships Are Better!
Salespeople need to live by the motto “leads are good, relationships are better”. On social sites, people exchange tons of information. An observant salesperson can take this info from a customer, foster a relationship that will help convince the customer of how well suited the product is. Slow and steady definitely seems to be the way to win the race and get that sale, so cultivate that relationship.
Talk And Be Part Of The Conversation
The art of selling is in conversation. You must talk to your customers while gently lacing the topic with your sales pitch. If you dread the “Cold Call Approach”, look at what people are chatting about on social sites. Be part of this conversation by sharing content and informative insights. The more you talk to them, the more likely you will convince them to try out your product or service.
In conclusion, using the above methods can lead to more sales funneled to your business. The fast-paced world of social media marketing means you have to be on your toes, constantly searching for new ways to reach the market to get those sales you need for your business.