To be authentic means having integrity.
As a business owner, you must be genuine in your actions and shun away from doing things just to woo consumers. You want to build trust, loyalty and transparency in your products or services. The following are the five tips for authentic business marketing.
Stop Chasing People
Oftentimes, small businesses owners concentrate much of their marketing efforts on following new prospects whom they might not know yet. Though it is not a bad thing, it definitely won't help you reach your revenue goals. Instead of chasing everybody, you will be more productive if you focused your marketing efforts on those deemed more valuable. How? Well, by creating a target market and an ideal client profile. This will enable you to have a robust qualifying criterion which will connect you with the right people.
Conduct Business Conversations
Have you mastered conversational skills to gain credibility with current and potential customers? It is important to establish regular contact with them. For instance, you can publish e-zines s that go out at the same time each week or month, or you can talk to them directly or via text messaging service. Such business conversations will show your customers that you are genuine, possess integrity and very reliable. It will help in growing your database. Make an effort to consistently build relationships and engagement.
Create Follow Up Systems
Do you find yourself accumulating stack of cards from people you've met at various networking events? Wouldn’t it be nice to turn those stacks of business card or lists of prospects into clients? One of the biggest mistake business owners make is to play small when it comes to follow up. With any form of marketing, you need to constantly remind prospects or customers about you and the products or services you offer. Included in your information should be informative tips, industry changes, events or special promotions, etc. The key is offering value. Be patient and allow a strong connection to grow with your followers.
Do What is Right for You
“Do what you feel in your heart to be right- for you'll be criticized anyway. You'll be damned if you do, and damned if you don't.” Eleanor Roosevelt
Your business should be driven by passion, enthusiasm and experience. You should do what you know is right for you and that which is going to benefit your business.
Share Your Story
One of the best ways to gain respect and inspire others is by telling your story... sharing how you overcame adversities or major hurdles to rise above it all... is powerful! Be open and genuine about what you are offering and you should also be willing to learn from your customers. By sharing, you will know where you can make a change in your business to exert a difference positively. By sharing, you will also know how you can help your customers, and by helping, both of you will benefit.
You should learn to offer value rather than convincing your customers that what you have is what they need. Sharing will enable you to know what they actually need/want.
In conclusion, as you can see, authentic marketing starts with 'self.' It comes from being real and genuine. It is then easy to build an authentic brand and thus, rise above your competitors and take your business to new heights!