If there’s anything you can borrow from legendary brands, it ought to be their marketing strategies.
Whether you believe it or not, major brands and their huge fan-base have everything to do with their explosive sales and reputation. Any company - whether big or small - can significantly expand its market base and reach to a large number of new customers by simply learning how to make a good use of bloggers. Having said that, here are 5 ways to get bloggers buzzing about your brand!
Connect With Your Influencers
Building a long term relationship with bloggers is actually a good start in ensuring that your market curve doesn’t fall. However, instead of choosing random bloggers, take your time to read through each blogger’s work, to pick a few that you think will have a strong impact in promoting your brand.
Create an Offline Connection
Local-based Tweetups has become quite trendy. For those with no idea, tweetups are the local meetings that are exclusively arranged on Twitter by followers within a specified region. While organizing a tweetup, just remind your followers to mention your brand and retweet every positive message that comes in.
Using hashtags can also be a good strategy to employ if you want to create a buzz around your brand. In fact, all you have to do is to remember to include the hashtag in all your tweets/posts and, more importantly, try to encourage your followers to do the same. In doing so, you’ll be building a community of related businesses, customers and affiliates, which is actually a good start in publicizing your brand.
Use Location-based Services
Google+ local is the improvised version of Google places. Essentially, this feature allows local-based businesses to appear in local searches. With this feature, you can list down your business details, upload videos and photos, and also ask customers to review your products. Yelp is a mobile version of the yellow page that houses reviews and offers. The search feature allows you to find local businesses and read reviews left from the local community.
There are many people on the internet who would be willing to review a product. You can make a good use of such customers, be it on Google+, Amazon, Trip Advisor or any other online forum. But remember to appreciate them for taking their time to review your products. A simple “thank you” is nice but an email or reaching out for a lengthier thank you can go al long way.
From the points above, the trick is simple and clear! Just let your valued customers do the talking. In fact, when it comes to marketing, they’re your greatest asset.
Get more career and business advice from Sylvia via her blog sylviabrowder.com as well as nawomenrise.com!