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5 Ways To Increase Your Email Open Rate

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If you send out emails regularly, chances are you don’t give what’s in the subject line too much thought. For most, it is an afterthought. If your open rate is slim to none, chances are your subject line is not grabbing their attention.

Your subject line must be so compelling, that your readers are eagerly opening and reading your email. Follow these 5 tips, and people will be excited to open your emails!

Make it Brief

Most inboxes will show approximately 60 characters on the subject line. However, a mobile phone will reveal up to 30 characters. Given that, up to 10 words on your subject line is best. You will capture the most important information and it’s easier to read.    

Make it Smart Phone Ready

In addition to limiting your subject line up to 30 characters, you also want to make sure the email provider is ‘responsive design’ compatible. Responsive design simply converts a website so that it will work on mobile devices, desktop screens and tablets.   

Important Words First

In a recent article, Dmitri Leonov, VP at SaneBox, stated that more than 50% of emails are read on mobile devices. With that being said, it’s imperative to put your most important keywords first so that the reader can easily digest your compelling message.       

Skip the Filler words

Space is precious, right? If that’s the case, you want to minimize unnecessary words as much as possible. These are words that can be included in the body of your email. For instance:  

  • How are you?
  • Hello.  
  • Nice to meet you!
  • Thank you.

Also, a deadline right in the subject line drastically increases the odds that readers will respond. 

Be Straightforward

This is no time to beat around the bush. Say what you mean and mean what you say. You just don’t have enough space to write a book! Your subject line should be a teaser for what’s to come.

  • Example: “What Every Realtor Ought to Know About New Trends in Home Buying”
  • Formula: "What Every [identify your target audience] Ought to Know About [something specific you will teach them]" 

As you can see, there is much more to consider when you are constructing a message for the subject line of your email. How many unread emails do you have in your inbox?

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