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Upon discussing the wonderfulness of Target and how the rest of the world might be missing out, we decided to send our British beauty writer Lauren Depass on a virtual trip to Target in the U.S. Here's what she reported back.

Ok, confession time. I'm a British 24 year old America-virgin, which is why I have only just recently become familiar with the amazing store that is Target. In fact, it was after my Jane The Virgin marathon and their many Target mentions that I decided to check it out and see what I was missing. And a lot of that was in the beauty aisle! Here are some of my favorites, including the ones I already own that are available at Target as well as my ultimate wish list. Because let's face it -I can't spend my whole wage in one month!

My Target Must-Haves

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Maybelline Instant Age Rewind

This is the holy grail of drugstore concealers and many bloggers are raving about it, including me. It applies effortlessly with the sponge applicator. And let me just say that any product that manages to cover the huge dark circles under my eyes deserves a mention. Thank you Maybelline.

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Maybelline The Blushed Nudes

Who says you have to spend big bucks on an eyeshadow palette?  The Blushed Nudes Palette by Maybelline has twelve super pigmented and blendable shades. The looks that can be created with this are endless - you can do anything from a dark smokey eye to a subtle pink glow, and pretty much everything else in between. 

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Eylure Vegas Nay Lashes (Shining Star)

Your bank account is running low and stopping you from splashing £20 on those Huda Lashes. Cry no more. I have found the perfect alternatives, Vegas Nay Lashes by Eylure. They're not only incredibly easy to apply, but they manage to stay in place all day and all night. There are numerous styles to suit every look and desire.


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NYX Lip Lingerie Lipstick
For years I have been searching for the perfect brown lipstick and I finally found it...NYX Lingerie Beauty Mark! It is a great alternative to the Kylie Lip Kits True Brown.

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No. 7 Beautifully Matte

This is the perfect base, especially when paired with the Maybelline Instant Age Rewind concealer. It creates a beautiful matte finish without appearing or feeling too heavy.

My Target Wish List

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Milani Keep It Sweet Lip Scrub

What is the point of finding the perfect lipstick if your lips are dried-out and cracked!? It won't be long before I'm checking out with this one.

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Pixi + Its Judy Time

I recently spotted this on my Instagram feed and instantly fell in love with the versatile shades!

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True Complexion Contour Palette

A girl can never have too many contour palettes right?

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Elf Make Up Mist & Set

Yes you can prime but you also need a setting spray to keep that make up fresh all day and night.

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Sonia Kashuk Tinted Moisturizer.

When I'm in a rush, wake up late or just wanting to give my skin a break from heavy foundations, I turn to tinted moisturizers and this award winning formula is next on my list.



Lauren Depass is an aspiring novelist, freelance writer and blogger at A Yorkshire Soul. The topics you will most likely find her writing about are women's lifestyle, relationships, beauty and mental health. When she's away from the keyboard she's usually reading, knitting or searching for penguin documentaries.

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