Photo Credit: PR Photos
The question "Who are you wearing?" has become as much of a red carpet staple as the physical carpet itself. It's the first question asked in any actress' interview. This year though, there is a public push for more insightful questions to be asked to actresses via the viral campaign #AskHerMore.
The social movement challenges the idea that red carpet interviews should be focused only on an actress' fashion and beauty choices. It encourages interviewers and reporters on the carpet to ask more substantial questions. If they're struggling for ideas, Twitter users are meant to use the hashtag to share their own questions. The campaign looks at the red carpet as a place where actresses should be able to talk about their careers, projects and causes they support.
"Imagine a world where celebrities were championing their causes on the red carpet," Jennifer Siebel Newsom, founder and CEO of the Representation Project that started the campaign, told The Hollywood Reporter. "Can you imagine the impact? Their messages would trickle down as inspiration for others to get involved in causes."
The #AskHerMom campaign garnered a lot of attention last night at The Oscars, but it was actually started more than a year ago at the 2014 Emmy Awards. It's also not the first time anyone has suggested interviewers ask actresses more thoughtful questions during award shows. Red carpet host extraordinaire Ryan Seacrest tried in 2010 to eliminate the question "Who are you wearing?" in favor of more in-depth questions during his Oscar coverage, to which he was extremely criticized. This year he again tried to get more creative with his questions, which unfortunately led him asking Oscar nominee Naomi Watts about her breakfast frittata instead of you know, her career.
But just because Seacrest is having a little difficulty expanding his question repertoire, doesn't mean every interviewer is. We got a few wonderful questions and answers on the Oscars red carpet last night, particularly when Julianne Moore was able to speak up about the misnomer that Alzheimer's was a normal a part of aging and not a disease. Lupita Nyong'o told Entertainment Tonight she enjoys being asked about her profession, as it's where she's an expert.
The argument is there that discussion about an actress' dress is necessary as many designers lend, and some times even pay, the actresses to wear their gowns for publicity purposes.
Designer Reem Acra told Refinery 29, "You have someone big wearing your dress on the red carpet and automatically the next day the emails or orders will pour in."
So a mention of what designer an actress is wearing may be fair, but it also doesn't mean it's the only thing the actress should have to talk about. Reese Witherspoon said it perfectly in her interview with ABC Robin Roberts, "We are more than just our dresses."