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  • Mr. Owl

    Mr. Owl

    Many have wondered how many licks it takes to get to the center of a Tootsie Pop. Mr. Owl first tried to answer this question in 1970, saying "Let's find out. A One... A.two-HOO...A three.." before succumbing to temptation and biting into the Tootsie pop. 

    Tagline: How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?

  • Count Chocula

    Count Chocula

    During the Halloween season in 1971, Count Chacula was introduced along with Franken Berry and the two characters often engaged in funny arguments about which cereal was better. The Count Chacula cereal is still released every year around Halloween. 

    Tagline: I want to eat your cereal!

  • Lucky The Leprechaun

    Lucky The Leprechaun

    Lucky the Leprechaun, also known as Sir Charms, was introduced in 1963 as L.C. Leprechaun and has remained the cereal's mascot except for a brief stint in 1975 when Waldo the Wizard took over. 

    Tagline: They're magically delicious! 

  • Tony The Tiger

    Tony The Tiger

    Tony the tiger, who was created in 1951, was named after an ad man at the time, Leo Burnett. Unlike many of the other mascots, Tony the tiger competed against three other potentials and eventually won the coveted spot on the cereal box. He became a beloved TV and radio presence through Kellogg's ads. 

    Tagline: They're Grrrrreat!"

  • Snap Crackle And Pop

    Snap Crackle And Pop

    Snap, Crackle and Pop were originally imaged in the 1930s as elderly gnome-like characters but slowly evolved over the years to be the more proportionate elf-like characters they are today. Their names were derived from a Kellogg radio ad that said, "Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle and pop in a bowl of milk."

    Tagline: Snap, Crackle Pop!

  • Morton Salt Girl

    Morton Salt Girl

    In 2014, the Morton Salt Girl celebrated her 100th birthday. The girl changed fashions and looks many times to stay relevant for modern audiences but is an enduring figure in advertising. 

    Tagline: When it rains, it pours.

  • Tricks


    Tricks the Trix Rabbit made his debut in 1959 and over the years engaged in endless attempts (often unsuccessfully) to eat some of his favorite Trix cereal. 

    Tagline: Silly rabbit, Trix are for kids!

  • Kool-Aid Man

    Kool-Aid Man

    Kool-Aid's mascot, a pitcher filled with the drink, was introduced in the 1950s. He was known for spontaneously bursting into children's homes and making Kool-Aid for them.

    Tagline: Oh, yeah!

  • Bazooka Joe

    Bazooka Joe

    Until 2012, Bazooka Joe was a mainstay in comics included inside of Bazooka gum packages. He was featured wearing a black eyepatch and went on various adventures with his gang in the comics. 

    Tagline: Absurdly good!

  • Schoolhouse Rock Bill

    Schoolhouse Rock Bill

    Everyone remembers the episode in Schoolhouse Rock about how a bill becomes a law. Since then, the bill character and the song has been referenced multiple times in pop culture as well as in the political world! The episode was referenced during the immigration debate in 2007. 

    Tagline: I'm just a bill. Yes, I'm only a bill. And I'm sitting here on Capitol Hill.


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