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Despite having one of the top daily TV shows on the air, Dr. Oz is under scrutiny once again. In April, Columbia University asked the doctor to resign from its faculty, but he defended his position on the Fox and Friends morning show yesterday.
"I do toggle back and forth between hard core medicine, which I do believe we do a very good job getting it right," Oz told Elisabeth Hasselbeck on Fox and Friends. "But I like to look around the corner. What other ideas might be helpful? The show is about prevention and wellness. It's not a medical press show. My job is to take America and elevate the conversation."
Oz definitely does elevate conversations, as his specialty is being the top doc on television, with the fourth largest audience in syndicated TV in 2013. The 3.5 million audience follows his every word, almost to a fault. Last June, the Federal Trade Commission charged Oz with "Unfair or deceptive advertising and marketing practices that raise health and safety concerns." The commission said that weeks after The Dr. Oz Show promoted the benefits of Pure Green Coffee, some companies that marketed the product used video from his show to increase sales.
Further more, Oz promoted Garcinia Cambogia as another weight loss product. "Thanks to brand new scientific research, I can tell you about a revolutionary fat buster," Oz said on his show in November 2012 with the words "No Exercise. No Diet. No Effort" on the screen behind him. "It's called Garcinia Cambogia."
Many claims from the show have been reviewed and placement on the show can run into the hundred's of thousands of dollars, which in turn, clients hope for large product sales- which typically happens. For the general public, these small blips are creating a blurred line between trust and selling out and the doctor's following may soon be diluted. Even science-based medicine shares the opinion, "that Dr. Oz is a bona fide physician who ought to know better, but chooses to ignore science in favor of hyperbole. It’s the antithesis of what a health professional should be doing."