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Girl Power Movies Rule The Box Office

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girl-power-movies-ruled-the-box-office-this-weekendPhoto Credit: Universal Pictures

In case you haven't heard, Pitch Perfect 2 and Mad Max: Fury Road ruled the box office. Pitch Perfect 2  pitch-slapped any competition and took the top spot in its first week with $69.2 million while Mad Max: Fury Road came in a close second with $45.4 million.

Upon first glance,  an action movie and a film about an a capella group would appear to have next to nothing in common, but these successful films both boast  an incredible amount of unapologetic, fierce girl power - which proves that Hollywood should take another look at its female audience. 

Elizabeth Banks' comedy Pitch Perfect 2 had the third highest opening of any female-directed movie, falling behind only Twilight and Fifty Shades of Grey. 

In addition, seventy-five percent of Pitch Perfect 2's viewers were women, which demonstrates the extent of female purchasing power and the fact that many executives have discounted a huge percentage of the movie-going audience by only catering to men.  

So, in case anyone needed convincing, the reasoning in that leaked Sony email about why we don't have female superheroes has absolutely no merit. 

Women are coming out to see fierce female leads in roles that stray away from the cliche secondary character.  Women do want to see films about strong women. Just look at the success of the Hunger Games and Divergent series, for a start.

Hopefully these numbers will convince executives that there is a market for more female-led films.  To quote Cate Blanchett at the Academy Awards, "And thank you to... those of us in the industry who are still foolishly clinging to the idea that female films, with women at the center, are niche experiences. They are not. Audiences want to see them and, in fact, they earn money." Amen!

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