There are 49 million people struggling with hunger in the United States. That means 1 in 7 individuals, including 16 million children, may not know where they'll find their next meal. Every September is Hunger Action Month™, a time when Feeding America®, the leading domestic hunger-relief organization, encourages the nation to raise awareness of hunger in America.
This past September, Feeding America launched a creative campaign called "Spoontember™." The goal: to make the spoon the icon for Hunger Action Month and encourage people to take a "Spoon Selfie" - an image of themselves balancing a spoon on their nose and share it to their social channels.
Supporters across the U.S. created a wave of orange across the social networks with more than 3,200 posts on Instagram using #Spoontember during Hunger Action Month. Spoon Selfies flooded in from celebrities and corporate partners including Rachel Ray, Al Roker, Chris Soules, Mario Batalli, Tony Hawk, Carly Rae Jepson, Kellogg’s, Proctor & Gamble, Unilever, and ConAgra.
Through a partnership with the Ad Council and Viacom, a Hunger Action Day billboard activation in Times Square generated nearly 12.8MM Twitter impressions in just two hours! Check out the heartwarming video below:
Matt Knott, president of Feeding America shares, "Hunger impacts every community in our nation, preventing millions of families, seniors and children from thriving. We all have a chance to make a difference in the lives of people in need by getting engaged and raising awareness of this very important cause. With the collaborative efforts of the public, private and charitable sector, we can solve this issue."
Spoontember may be over, but you can still help the fight against hunger:
- 1. Spread the Word. Talk to the people in your life about hunger. Post to your social networks and encourage everyone to help donate, advocate or volunteer.
- 2. Donate. For every dollar donated, the Feeding America network of food banks secures and distributes 11 meals to people facing hunger.
- 3. Advocate. Talk with your local congressman about reauthorizing federal child nutrition programs. In America, 1 in 5 children faces hunger.
- 4. Volunteer. Local food banks need hands on help. It’s a simple way to give back by helping organize donated items into packages to be handed out to those in need. Find your local food banks at FeedingAmerica.org.
For more information go to feedingamerica.org.