Growth is necessary for businesses to remain relevant and competitive! From increasing market share to constantly pursuing new clients… these are the ingredients for success in the long haul.
1. Befriend Your Competitors
Most small business owners think that interacting with their competitors is taboo. Some believe they could lose potential customers while others think competitors could steal their best practices. In actuality, it makes good business sense to associate with those in your market.
Make it a point to connect with them at networking functions, conferences or various business events. What are the secrets to their successes? Consider following up with them at a later date to meet for coffee. This is how partnerships and referral partners develop.
2. Do Regular Guest Posting
Looking for ways to get in front of your market? Try guest posting! This is a highly effective way to showcase your expertise. Reach out to bloggers within your circle of industry with similar interests to ensure you are engaging with their audiences. You can also check blog directories and use Google searches.
To learn more about how guest posting is done the right way, check out the video below!
3. Host or Join A Telesummit
If you want to grow in your market at an exponential rate, try hosting a telesummit or become a speaker. A telesummit is a virtual meet-up where multiple experts join in as a presenter of the event. Most telesumits are theme based and geared towards a targeted market. Imagine presenting your topic in front of hundreds of attendees! Best yet, the recordings can be viewed afterwards. That’s the beauty of a telesummit.
4. Work Your Blog
A well-run blog is paramount to growing your audience and market share. You can use a blog to share fresh content for your web viewers, drive traffic and for search engine optimization. Better yet, a blog will allow you to display your expertise in your industry and to engage your current and potential customers as well.
5. Use Email to Convert Visitors Into Customers
Email marketing is one of the most inexpensive ways to build a relationship with subscribers and eventually convert them into buyers. It's an efficient tool for staying in touch and developing the level of comfort and trust that is necessary before they will agree to do business with you.
You can use email to convince your subscribers of your expertise in your niche. The more they come to accept you as an authority, the greater your credibility will become and the easier it will be for you to make sales.
Learn the do's and don'ts of email marketing in the below video!
What steps are you taking to grow your business?