Amy Hilliard, founder and CEO of the Comfort Cake Company, always knew that her pound cake was a hit. She’d make it every year for the holidays and everyone looked forward to it. It was a tradition that she made Thanksgiving dinner for over 40 people, but people eventually told her not to worry about the dinner, just to make sure she made the cake. It was then that she realized she had to do something with this pound cake. She had to start a business.
How Her Company Began
She knew she had to create Comfort Cake after seeing what a hit it has always been and so she did. She started making money, was able to support her children, and loved what she did.
“I do not want to be 80 years-old regretting I didn’t give it a shot. I had to,” says Hilliard.
Today, Comfort Cake Company is a huge, yummy success!