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Home On the Trail Hashtag Fail: Jeb Bush's Social Media Strategy Backfires

Hashtag Fail: Jeb Bush's Social Media Strategy Backfires

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17027 JebBushHashtagMainPhoto Credit: Twitter.com

Using a hashtag to promote your political campaign is a risky maneuver. In just a few minutes, the Twittersphere can repurpose and redirect the message you intended to get across, turning what seemed to be a brilliant digital marketing strategy into a shortsighted flub that crowns you "meme of the week."

Jeb Bush's presidential campaign is learning this lesson the hard way. After starting the hashtag #JebCanFixIt with the very best of intentions, the unrelenting force of internet jokesters took control. Everyone from Greg Proops to Jon Snow joined in on the fun! Here's some of the best #JebCanFixIts we came across.