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mickey-and-obama-team-up-for-kids-health_2Disney Cutting Junk-Food Ads.

First Lady Michelle Obama applauded Walt Disney Co. for its new ban on junk food advertisements on its children’s programming this morning at a news conference at the Newseum in Washington D.C. Disney’s new ban means that strict new advertising regulations will be in place for all of its children’s programming across all media. Michelle Obama, who has championed the battle against childhood obesity, wasn’t shy to show her support for Disney's new measure.

First Lady Praises Disney's New Measures for Health

Michelle Obama: “Just a few years ago if you had told me or any other mom or dad in America that our kids wouldn’t see a single ad for junk food while they watched their favorite cartoons on a major TV network, we wouldn’t have believed you because parents know better than anyone else just how effective and pervasive those advertisements have become,” Obama said in her address where she called the new initiative “huge” and a “game changer.” 

Disney's New Advertising Standards

Disney’s new advertising standards mean that all ads and sponsorships will need to meet Disney’s nutritional guidelines across Disney Channel,Disney Junior, Disney XD, Radio Disney and online destinations. Disney's nutritional guidelines are in line in federal standards for sugar, saturated fat and sodium.

“We’ve taken steps across our country to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids,” said Disney CEO Robert Iger in a press release.

Barack Obama on Junk Food Ads

Obama pointed out that kids see an estimated $1.6 billion a year in food advertisements, many of which advertise foods that are unhealthy or low in nutritional value. 

“I’m thrilled that over the next couple years, when our kids tune into their favorite shows on Disney channels or they log onto the Disney web site, they will no longer be bombarded with unhealthy messages during those commercial breaks,” Obama said. 

Disney Healthy Living

Disney also introduced their “Mickey Check” tool, a symbol which will appear on nutritious food featured in Disney’s theme parks by the end of 2012. The rest of the measures will be implemented by 2015. Here are several other measures Disney has taken to encourage healthy lifestyles according to Disney's press release.
  • Disney's Kids Meals —Disney has promised to served balanced kids meals at its parks and resorts. Over 12 million kids meals are served every year at Disney parks and Disney began including healthy sides and options in 2006.
  • Disney's Consumer Products – Disney says 85% of its food products meet nutritional guidelines with only 15% of its licensed food products being "special treats."
  • Disney On Air — Disney's Healthy Living TV spots reach 100 million homes and encourage exercise and healthy eating. 

Do agree with Michelle Obama and think Disney’s new measures are a good way to encourage health? Let us know on Facebook and Twitter!

Photo Credit: PR Photos


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