Rihanna, Coldplay, Katy Perry... any one of them may need to pay to perform during the Super Bowl.
Playing for the Super Bowl Halftime Show has always been a privilege and benefit to both parties, the performer(s) and the National Football League. A singer or band gets free widespread exposure and the NFL gets an incredible, free act. However, for the first time, the NFL is now asking performance contenders for a sizable "contribution" to the League.
The NFL contacted representatives for potential acts to check if they would "contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution in exchange for the halftime gig," as reported by the Wall Street Journal.
In the past, Super Bowl halftime acts never paid to perform, nor were they paid for the performance. Halftime is beyond huge when it comes to ratings, and that is where the benefits come in for the artist.
Last year for Super Bowl XLVIII, Bruno Mars took the stage at halftime and 115.3 million people tuned in (which was a significant spike in ratings compared to the rest of the game!). His performance lasted for thirteen minutes with a special appearance from the Red Hot Chili Peppers. That was thirteen minutes of free advertising to over 100 million people.
With those numbers, it is very common for the Super Bowl performers to announce a tour the day after to see a boost in ticket sales.
Super Bowl XLIX will be held on February 1, 2015 in Glendale, AZ, and so far, the news of this "pay to play" situation is not going over too well with the top contenders.
It is still unknown how much of a "contribution" the NFL is looking for, but according to an NFL spokeswoman, the main goal is "to put on the best possible show."
Rihanna, Coldplay, and Katy Perry might be the top picks for the upcoming Super Bowl halftime show. However, the league may not lock in any of them due to how negative the response has been to "pay to play."
Photo Credit: Getty