Not too long ago, you couldn't scroll through Instagram and Twitter without seeing that our favorite musicians had changed their avatars to a distinct neon blue.
It was all because of Tidal. And weeks later, the blue avatars are still alive but the "movement" that Jay Z was aiming for isn’t really happening. The business and music mogul is the founder and has recruited music industry pals Kanye West, Madonna, Rihanna, Nicki Minaj, Drake, Chris Martin, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jack White, Arcade Fire and more to share stakes in the company.
WHAT IS IT THOUGH?!
I think I had to read five different articles until I was able to sort of grasp what Tidal is. I am going to quote another article I read because if I try to reword it, you’ll be back at square one not knowing what I’m talking about.
According to PC Advisor, "Tidal is a subscription-based music streaming service that rivals the likes of Spotify but targets audiophiles who want higher-quality, lossless audio. It also offers high-definition music videos and curated editorial content from big names in the music industry including its owner, Jay Z."
Have you been sold on Tidal? Have you been looking for a streaming service featuring "lossless audio?" Great! That will cost you $9.99 per month for a basic subscription.
So, it’s Spotify for rich people.
During the introductory press conference for Tidal in March, the mission statement read, "Our movement is being led by a few who are inviting all to band together for a common cause, a movement to change the status quo."
That’s great but it’s hard for people to be sold on a product, which basically generates even more money for people like Madonna, Kanye West, and Jay Z.
And that’s what Tidal does. It guarantees artists will get paid when fans listen to their music. The reason Tidal hasn’t really taken off is most people who aren’t listening to their music with top of the line headphones or speakers won’t be able to tell a difference at all.
In order to listen to higher quality music, you have to already have the higher quality equipment.
While it’s admirable that our favorite artists are intelligent business people who aim their music to be heard through the most sophisticated system possible, it’s somewhat irresponsible.
From a college perspective, my $9.99 will be going toward my Netflix subscription. Plus, for artists like Rihanna and Nicki Minaj who have such a large fan base of young people, you would think they wouldn’t be asking their loyal fans to pay $120 a year to listen to their music.
For the sake of enticing subscribers, Rihanna released her new single "B-tch Better Have My Money" exclusively on Tidal just days after the "movement" gained a little momentum.
The fear is that with this "movement," all our favorite music will only be available exclusively on Tidal, in which fans will be forced to purchase a subscription. If that were to happen, I feel like it would just encourage more illegal downloads of music because people aren’t going to pay a flat fee for music.
For now, the only flat fees most people are willing to pay are water, electric and cable. Hopefully music won’t be added to the utilities bill anytime soon.
Photo Credit: Tidal