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With 80-95 percent of the buying decision now made by women, you may be asking yourself, why is the auto industry still led by men? Men are making the cars, selling the cars and still not hearing what women think about the car buying experience. Here’s where women fit into the auto industry.

New Cars


65 percent of all new car sales are made by women.

SUV Purchases


Photo Credit: Audi

45 percent of all light trucks and SUV purchases are made by women. 

Buying Power


Women spend over $200 billion on new cars and mechanical servicing of vehicles each year.

Car Maintenance


Photo Credit: Audi

Women request 65 percent of the service work done at dealerships.

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